Metal doors and Windows industry encyclopedia （with industry status， development history， industry chain knowledge map and market prospect analysis）

 At this stage, China's steel, aluminum doors and Windows have become the mainstream of China's metal doors and Windows market, and the export of doors and Windows products is much higher than imports, covering India, Cambodia, Indonesia and other countries. In 2024, China's exports of steel doors and Windows reached 371,600 tons, an increase of 14.48%; Exports amounted to $1.219 billion. The export volume of aluminum metal doors and Windows reached 303,000 tons, an increase of 14.85%; Exports amounted to $1.617 billion.

I. Definition and classification

Doors and Windows are extremely important functional components that resist wind, rain, dust and insects and realize the physical properties of building heat, sound and light environment. They have dual decorative effects of building facade and indoor environment, which are directly related to the safety, comfort and energy saving of buildings and the improvement of people's quality of life. Metal doors and Windows are made of aluminum, steel, iron and other metal materials, according to the material can be divided into stainless steel doors and Windows, steel doors and Windows, copper doors and Windows, aluminum alloy doors and Windows and broken bridge aluminum doors and Windows.

Second, business model

1. Procurement mode

Metal doors and Windows production enterprises usually purchase metal materials, accessories, glass and other raw materials, using the "production and mining + reasonable inventory" procurement mode. The enterprise purchases according to the customized production plan of the production department. At the same time, in order to ensure the normal operation of production activities, the enterprise always has a certain safety stock of raw materials. For large customized orders, enterprises usually purchase raw materials of fixed size and material according to customer requirements, and appropriately reduce or do not equip safety stocks.

2. Production mode

Metal door and window enterprises usually adopt the production model of "sales". The marketing center will send customer orders to the manufacturing center for production scheduling and material preparation, and the manufacturing center will organize personnel for production. At the same time, the enterprise ensures the product quality of the whole process of production through the qualification evaluation of raw and auxiliary material suppliers, on-site random sampling inspection, the arrival inspection of raw and auxiliary materials, and the sampling inspection of each process and the self-inspection of the whole process and the complete inspection of the finished products in the production process. In addition to independent production, mature metal doors and Windows enterprises will be outsourced painting, stretching, bending, wire cutting and other production links to reduce enterprise management costs.

3. Sales model

Metal doors and Windows enterprises adopt a sales model that combines direct sales with distribution. The direct selling model mainly aims at customized orders for large places, and the sales department of the enterprise develops the customer source, gives the design plan and quotation after fully understanding the customer needs, and directly delivers the product to the customer and settles the payment for the product after production. Distribution model is mainly for individuals, families and other small orders. Under the distribution mode, the enterprise signs a distribution contract with the distributor, and after the distributor obtains the order from the terminal customer, the technical personnel will conduct design review and design optimization on the order information such as size, product series and color provided by the customer, and the distributor will deliver the product after the production is completed.

Third, industry policy

1. Competent authorities and regulatory system

Metal doors and Windows by the National Development and Reform Commission unified planning industry development strategy; The competent department of the industry is the Ministry of Housing and Urban-Rural Development, and the self-regulatory organization of the industry is the China Building Metal Structure Association and the China Building Decoration Association.

The Ministry of Housing and Urban-Rural Development is mainly responsible for formulating industrial policies, industrial planning, and macro-control of the development direction of the industry; The industry quality and technology supervision department is the Product Quality and Safety supervision and management Department of the State Administration for Market Supervision and Administration, responsible for product quality supervision.

The management and service functions of the China Building Metal Structure Association and the China Building Decoration Association for the metal doors and Windows industry are mainly reflected in the self-discipline, coordination and supervision responsibilities of promoting industry technical exchanges and personnel training, and promoting the sustainable and healthy development of the industry.

2. Industry-related policies

In recent years, the relevant state departments and industry associations continue to support and encourage the development of green building materials, especially to encourage aluminum alloy, broken bridge aluminum and other metal doors and Windows manufacturing industry in the direction of green low-carbon, energy saving and environmental protection transformation and upgrading. The release of policies such as "Opinions on Further Releasing Consumption Potential to Promote Sustainable Recovery of Consumption" and "General Code for Civil Buildings" encourages the vigorous development of green consumption, promotes the large-scale development of green buildings, vigorously develops prefabricated buildings, actively promotes green building materials, and speeds up the energy-saving transformation of buildings. With the upgrading of Chinese residents' consumption and the improvement of the requirements for residential comfort, consumers have increasingly high requirements for the quality of doors and Windows products, and the stacking industry encourages policies to continue to make efforts to create favorable conditions for the sustainable development of the industry.

Fourth, industry barriers

1. Brand barrier

At present, the product quality of metal doors and Windows enterprises in China is uneven, and brand awareness and influence have become an important basis for consumers to choose quickly to a certain extent. At the same time, metal doors and Windows are high-priced low-frequency consumer products, with a long service life, and the brand provides consumers with a higher quality assurance, which is an important factor in industry competition. The establishment of brand awareness and reputation requires long-term brand management and historical precipitation, and the first-line brands in the industry have occupied the middle and high-end market of domestic metal door and window products, cultivated a certain viscous customer group, and have a more solid market foundation, thus forming a higher brand barrier.

2. Design research and development barriers

With the increasing improvement of people's living standards and the continuous upgrading of the quality of consumer goods, the pursuit of personalized and differentiated products by end consumers is becoming more and more obvious, and the unique creativity and excellent R & D design ability directly determines the market competitiveness and acceptance of metal doors and Windows enterprise products. The accumulation of design R & D capability and the establishment of R & D design system require long-term training of R & D team, continuous accumulation of R & D innovation culture, and insight and continuous tracking of R & D team to end consumer preferences. It is difficult for new enterprises to have such capability in a short time.

3. Sales channel barriers

In the domestic metal doors and Windows market, the sales and service network carries many functions such as brand publicity, business contracting, customized design, logistics and transportation, installation and maintenance, and its scale and quality directly affect the business performance and market reputation of the enterprise. To establish a wide, efficient and professional sales service network, enterprises not only need to invest a lot of money in a long construction cycle, but also need to gradually accumulate and improve the management system and system in the long-term business process, forming a rapid response to the market, deep understanding and forward-looking grasp, thus forming a higher sales channel barrier.

4. Production and delivery capacity barriers

Metal doors and Windows products have customized, personalized production characteristics and clear delivery requirements, enterprises need to achieve dynamic linkage management in all aspects of design and development, procurement, production, sales, warehousing and logistics, in order to improve equipment utilization, material utilization and employee production efficiency, improve flexibility and adaptability, quickly respond to customer order needs, shorten product production cycle, Achieve large-scale production and timely delivery. Training lean and flexible production management ability needs rich practical experience accumulation, need to be strict and effective implementation on the basis of sound fine management system. Therefore, large-scale and efficient production and delivery capacity is also one of the barriers to entering the metal doors and Windows industry.

V. Industrial chain

1. Industry chain analysis

Metal doors and Windows industry chain upstream mainly for steel, aluminum profiles, glass, hardware and other raw materials, upstream industry development and price changes directly affect the cost of production. At present, in the context of the structural reform of the industrial supply side, backward production capacity of metal materials, glass and other commodities has been phased out, some small and illegal production enterprises have been shut down, high-quality production capacity continues to be released, and the total output of products still maintains a stable growth trend, and the market supply is sufficient.

The downstream industry chain mainly includes real estate, decoration, housing renovation and other industries. In recent years, the state has encouraged all localities to integrate the renovation of old residential areas and support residents to carry out renovation and local upgrading of old houses. At the same time, with the youth of consumer subjects and the upgrading of consumption capacity, people's requirements for comfort and personalization of the living environment are getting higher and higher, and the demand for improved decoration will also further increase. The increase in China's urbanization rate and the incremental demand brought by the construction of new homes and the expansion of the stock demand brought by the renovation and renovation of old houses, and the demand for metal doors and Windows will achieve synchronous growth.